WEC 2026 needs you. We might not pull it off without the right support. Read the honest truth →
Same coffee. Same machine. Only the barista differs. The most objective competition in coffee. Winner takes a career — not just a trophy.
Not because we do not believe in it. We believe in it more than anything we have built. Not because the champions are not ready. They are ready. Not because the format is unproven. It is the only format that makes sense.
We might not pull it off because we are a small team with a big idea, and big ideas need support.
We have spoken to sponsors. Some said no. Some said maybe. None have said yes with the commitment this event deserves. And we will not compromise the integrity of WEC to fill a budget line.
So here is where we are. If you know a brand, a roaster, a company, or a person who believes coffee deserves better than what the SCA has built — read the full story and send them this page.
WEC 2026 is not dead. It is waiting for the right people to find it.
The winner of WEC 2026 Panama will not just receive a trophy. They will collaborate with a sponsor to develop a seed-to-cup protocol — a repeatable recipe for an amazing beverage.
Whether you want to compete, sponsor, judge, volunteer, or simply be part of the community — there's a place for you.
Photos from past championships around the world.
WEC 2026 Panama is the inaugural year of the Champion's Coffee Product. The first independently-run WEC. Be part of history.
